Innovation constitutes nowadays a major priority for the development of a new product, and it emerges with the design emphasis, especially when it includes consumer needs and preferences. This study aims to build a model to determine the extent to which the needs of a particular user are met when purchasing a vehicle for private use. To achieve this goal, the MCDA-C methodology was used for its potential to identify, organize, measure, and integrate the aspects identified as important by the user. Through a case study including primary information sources with no obstruction, qualitative and quantitative variables, and the constructivist view of knowledge, a user needs, preferences, and perceptions representative model was developed.
Design; User; MCDA-C
