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Perception and environmental behavior of university students considering their level of environmental education

The aim of this study is to investigate whether the environmental perception is associated to the level of environmental education a person has gotten. This paper presents a comparable study between university students who have and those who do not have taken environmental education disciplines as part of the university course curriculum. The tool used in the analysis was adapted from the VAPERCOM model. The importance of this study is the evaluation of consumers' behavior considering the environmental perception variable contributing to the organizational management according to the expectations and evaluations of consumers.

Environmental education; Behavior; Perception


Universidade Federal de São Carlos Departamento de Engenharia de Produção , Caixa Postal 676 , 13.565-905 São Carlos SP Brazil, Tel.: +55 16 3351 8471 - São Carlos - SP - Brazil
E-mail: gp@dep.ufscar.br