Redes de pequenas empresas no contexto da agricultura orgânica: estratégias e instrumentos para a gestão

Cardoso, Jaqueline de Fátima; Casarotto Filho, Nelson; Marcon, Christian

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Sumário

ORIGINAL ARTICLE • Gest. Prod. 27 (4) • 2020 • https://doi.org/10.1590/0104-530X4730-20 copiar

Redes de pequenas empresas no contexto da agricultura orgânica: estratégias e instrumentos para a gestão

Autoria SCIMAGO INSTITUTIONS RANKINGS

Resumo:

A formação de redes de cooperação empresarial fundamenta-se nos seguintes elementos: objetivos comuns, ganhos competitivos, interação e gestão. As redes de produtores de orgânicos vêm aumentando a atividade devido ao crescimento da procura por alimentos orgânicos. Propor um esquema teórico-conceitual, orientado para estratégias organizacionais e instrumentos para a gestão de redes horizontais de pequenas empresas no contexto da agricultura orgânica, é o objetivo geral deste trabalho. Um estudo teórico-conceitual e dois estudos de casos, com abordagem qualitativa constituem os procedimentos metodológicos. O esquema teórico-conceitual proposto considera instrumentos de gestão e estratégias organizacionais, elementos relevantes para gerir e preservar a sobrevivência das redes. Instrumentos para a gestão compreendem instrumentos estratégicos, de integração, contratuais e de tomada de decisão. As estratégias globais correspondem às estratégias quanto à competitividade, quanto ao produto/mercado e quanto à utilização dos meios. As atividades da cadeia de valores compreendem as estratégias funcionais. Os resultados apontam particularidades significativas e pontos comuns dos instrumentos de gestão e das estratégias organizacionais.

Palavras-chave:
Redes de pequenas empresas; Redes de cooperação; Gestão de redes; Agricultura orgânica

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