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Concentric diversification in agricultural cooperatives: the case of COMIGO

The objective of this paper was to analyze the strategy of concentric diversification in agricultural cooperatives, and to associate it to the organizational development and the improvement of the member individual businesses. The theory of resources was used as a theoretical approach. The methodology is based on the case of the Cooperativa Agroindustrial dos Produtores Rurais do Sudoeste Goiano - COMIGO. A qualitative approach was used by collecting information in semi-structured interviews, documental analysis and visits to the organization. The results indicated that various elements such as meeting associates' needs, the existence of specific resources, the reduction of scale and scope costs, influenced COMIGO to choose a concentric diversification. It was also identified that capitalization politics of the cooperative made investments of the new business units possible.

Diversification; Agricultural cooperatives; Strategies


Universidade Federal de São Carlos Departamento de Engenharia de Produção , Caixa Postal 676 , 13.565-905 São Carlos SP Brazil, Tel.: +55 16 3351 8471 - São Carlos - SP - Brazil
E-mail: gp@dep.ufscar.br