Companies are increasingly focusing on flexibility as a way to achieve competitive advantage in manufacturing. This paper aims at providing fresh insights on how consumer electronics companies are dealing with the flexibility issue. It presents and analyses some of the most relevant results of the authors' empirical investigation into rapid response manufacturing in 16 leading firms in Brazil, including multinationals. The survey examines the managers' perception of the importance of flexibility strategies. It also explores how these companies are applying concepts and techniques that improve the manufacturing flexibility of the firm, in terms of changeover frequency and range of products.
manufacturing flexibility; flexible manufacturing systems; flexibility assessment
