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Domesticated ambition

Veneza Ronsini's book presents the results of a comparative survey of primetime soap operas reception, among youngsters of popular, middle and upper classes. The matter investigated is the relationship between media consumption and the differentiated appropriations of social inequality sense, poverty and meritocratic ideology for reproduction and legitimation of social hierarchy ideology. The research is based on the mediation's model of Jesús Martín-Barbero and Stuart Hall's theoretical model of encoding/decoding applied to the analysis of both the soap operas narratives and their reception. Finally, the book argues for the resumption of the concept of social class in the Cultural Studies.

cultural studies; reception; soap opera; youth; social class


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