This study aimed to analyze how biopolitics encompasses the media discourse in a newspaper circulating in the central region of Rio Grande do Sul on Influenza A (H1N1), seeking to make visible the practices and discursive institutions and are cross the subjects. This study presents the part of the research refers to the ramifications of biopolitics regarding pharmaceuticals and medicalization. From a cartographic perspective , we analyzed a total of 291 articles published during the month of July 2009. As a result of research, can observe the influence of mass media and the symbolic elites have on the subject due to the constructions of symbolic material, which ultimately have an effect not only on the bodies of the subjects, but the dynamics of populations.
social psychology; influenza A (H1N1); printed communications media