Body emerged like "the most beautiful object" on contemporaneity, under the regency of capitalism. The consumption’s, the show’s, the narcissism’s society are expressions of contemporary culture, that through mass media influence the consumption’s habits and the feminine subjtectivity, mainly. The female body is frequently shown in television and feminine magazines, like the body-beauty expression. To achieve the objectives proposed on this article, that are to research the mass media’s influence about feminine subjectivity and to research the cultural place created to woman and her body on contemporanaity it was used the psychoanalysis’ "researched method". A Brazilian female magazine and an advertisement (in this magazine) for a product to woman’s exclusive use were chosen like objects. At analysis, it was found a strong relation between consumer market, woman and consumption of herself, which demonstrated of the place created to woman is really the mass media, the advertising and the consumer market.
body; woman; mass media; subjectivity; psychoanalysis
