Behavioral finances have been showing differences between investor behavior and the economic theory. This article sets out an understanding of the emotional aspects of the human decision process through the person-centered approach. The focus shows how decisions differ according to the meaning each investor attributes to his "reality" based on his/her personal perception and experience. Investors with a higher psychological maturity take more assertive and flexible decisions and are quicker to react more when fresh data throws new light on reality
Person-Centered Approach; decision making; economic psychology; investor psychology