Abstract
The article presented here was constructed from information obtained in a research held in 2009, presented as a Psychology Monograph at the Centro Universitário Barriga Verde - UNIBAVE (GALVANE, 2009). This study aimed to determine the meanings produced by women who occupy leadership positions in industries of a southern town of Santa Catarina, Brazil, and followed the qualitative research model proposed by González Rey (2005). The respondents were seven women and information obtained through semi-structured interviews. This article, however, proposes to revise and expand information obtained from discussions held previously using, among others, the theoretical contributions of Joan Scott and Judith Butler, by which they questioned gender differences based on binary and naturalized conceptions. Among other relevant issues, the study suggests that the respondents use concepts based on “a certain feminine essence” as a strategy of visibility, presence and power in the labor market.
gender equality; gender inequality; work; power strategy