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The induced generational rupture and the strategies of management: the experience of car manufacturers in southern Rio de Janeiro

The induced generation gap has been one of the most prominent and successful tool within the strategies implemented by the companies in the recent years. At stake here is an induced generation gap, in keeping with the objective changes that have taken place in the industrial sector, which both reinforces them and undermines the identity and collective potential of workers. One of the best examples of this mechanism is the French case analyzed by Stephane Beaud e Michel Pialoux in Retour sur la condition ouvrière. This paper analyzes the particular case of the automotive industry in Southern Rio de Janeiro. It evaluates its concrete impacts taking into account: 1) the possible weakening of the working class and of its forms of resistance; 2) the generation gap; 3) the separation between "employable" and "unemployable"; 4) the possible disarticulation of worker collective actions and 5) the erosion of the transmission of traditional identity values.

Workers; Work; Generation; Management


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