When the yield is connected to the quality of a Higher Education Institution (HEI), its attractiveness for future investors is larger. In general, the yield data of the HEI's is available in prospects, quarterly results and relations with investors (RI). However, less effort is placed to demonstrations of quality indicators. So, this article intends to identify factors that reflect the quality of HEI's, presenting twelve pointers, some of them benefit quality and others can point out risks of quality reduction. A positioning map was also built by using these twelve pointers and placing them in the variables yield and quality, in order to identify the attractiveness level of an HEI.
Open market; Higher education; Quality
