ABSTRACT
This article aims to discuss the participation of Brazilian entrepreneurs in the planning of the Brazilian Seleção of 1970. Known in the literature as Planejamento México, the Brazilian preparation for the 1970 World Cup involved the interchange of Brazilian technicians, the preparation of the technical committee and a long stay in Mexico to adapt to altitude. The costs of Planning Mexico were financed by Brazilian entrepreneurs in partnership with the Brazilian Sports Confederation. Based in unpublished sources, available at Instituto Moreira Salles, this article discusses the entrepreneurs’ objectives in financing the preparations for the Seleção.
Keywords:
Sports institutions; Business-military dictatorship; 1970 Brazilian National Team; João Havelange