This article discusses the films financed by Sergio Loreto administration in Pernambuco (1922-1926). Through historical texts, research on periodicals and film analysis, we aim to highlight official financing as an important stimulus to the incipient local film milieu and to analyze how the relation between advertising strategies and both aesthetic and narrative procedures is elaborated in the movies themselves.
Brazilian cinema; silent cinema; Pernambuco; Sergio Loreto