ONLINE PRESENCE AS AN ELEMENT OF ANALYSIS OF THE SCHOOL/COMUNITY RELATION. THE UNIDADES EDUCATIVAS DEL MILENIO CASE ON TWITTER

ABSTRACT:

Presentiality, originally tangible and uni-located, now has an asynchronous and multi-situated character. People and groups create complex presentialities, inhabiting online and offline social spaces in a continuum without sutures. The consideration of spatiality as an integrated dimension is a long-standing epistemological position. The objective of this article is to explore how the Unidades Educativas del Milenio - UEM build their Twitter presentiality to link with the community. We used qualitative, descriptive and analytical method based on analysis of social networks to analyze the Twitter accounts directly referred to these institutions and, later, the network maps generated by the UEM were described as an object of dialogue. Results show that only 11 out of 97 UEM have Twitter accounts, of those, only two have a frequent activity. Additionally, the UEM generate atomized spaces of discussion, and its mentions are conjunctural and mainly referred to reports from state entities.

Keywords:
Presence; Twitter; Educational units; Millennium