ABSTRACT
The field of Health Promotion has been strengthened institutionalized and is present in the government discourse, which shows the contemporaneity of the theme. However, there are different interpretations about it, which raises the need to deepen some themes, which we do in this article regarding the role of the health sector; behavioral change; and the individual approach, themes that usually receive simplistic interpretations and therefore could not be classified as Health Promotion. The article intends to present other ways of understanding these themes, through the contribution of workers, managers of Primary Care and of specialists in the subject and thus expand the possibilities of the practice of Health Promotion in Primary Care.
KEYWORDS:
Primary Health Care; Unified Health System; Health Manager