The paper proposes to investigate the referential role of fashion photography in the argentine context, in the first two decades of 1900. Images that not only diffused aesthetic changes in the industry, to this "supposed verisimilitude" were a stimulus to behaviors interpreted as exemplary and, at the same time, translated models to put in tension virtue values long defended. High society women, mannequins and stars make up the figures catalog.
Fashion Photography; Controversial Models; Society Woman; Mannequin; Movie Stars
