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Sexist speeches in humorism and advertising: public expression, its limits and the limits' limits

Two episodes that occurred in 2011 in Brazil gained notoriety for putting on a collision course the freedom of speech and the fight against sexism: a joke about rape, by comedian Rafinha Bastos, and an underwear ad on TV. The article discusses the two cases, reconstituting the controversy and the arguments deployed by the conflicting positions. It concludes that, in both cases, restrictions on expression are justified, but for different reasons: the incitement to hate in one case and the low social value of advertising on the other.

Sexism; Freedom of Speech; Humorism; Advertising


Núcleo de Estudos de Gênero - Pagu Universidade Estadual de Campinas, PAGU Cidade Universitária "Zeferino Vaz", Rua Cora Coralina, 100, 13083-896, Campinas - São Paulo - Brasil, Tel.: (55 19) 3521 7873, (55 19) 3521 1704 - Campinas - SP - Brazil
E-mail: cadpagu@unicamp.br