In between light empowerment and corporate moderate feminism: gender equality and women's emancipation in organizations

Entre el empoderamiento light y el feminismo corporativo moderado: igualdad de género y emancipación de las mujeres en las organizaciones

Entre o empoderamento light e o feminismo corporativo moderado: igualdade de gênero e emancipação das mulheres nas organizações

Abstract:

The relation between the institutional frameworks and the promotion of gender equality, considering the corporate social responsibility (CSR) movement, has been scarcely analyzed from the experiences of developing economies. We aimed to contribute to fill that gap, bringing to the debate the concepts of emancipation in organizations and support groups. We asked: in which ways, gender equality fostered by initiatives implemented in developing economies by transnational corporations in the form of support groups allow for organizational transformations that strengthen the process of women's emancipation in the corporate world? So, an ethnography was undertaken within a transnational company of the financial sector that operates in Brazil. The results show that these initiatives can only lead to organizational transformations that strengthen women's empowerment if they are inscribed in an institutional framework that guarantees the participation of multiple actors.

Keywords:
Gender equality; Support groups; Diversity management; Emancipation; Ethnography