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The Science in mass communication: popularization of knowledge or social reinforcement of the imaginary?

The text describes the context of the theoretical-methodological crisis of modern science established in the XX century as opposed to the present social imaginary in the reception of science disclosed in mass communication. The analysis demonstrates that there is a paradox between the production of scientific knowledge forged in scientific institutions and the general vision of those that receive the scientific information through means of mass communication. The work has four consecutive themes: firstly, it describes the process of the theoretical-methodological crisis of science in the XX century in the academic realm; later on, it analyzes the formation of the constituent social elements of the imaginary, from a sociological perspective; in the third section , it analyzes the conditions of science as information within mass communication. And, lastly, it describes the means of mass communication with its scientific popularization, exemplified by the reading of the magazine Superinteressante.

Science; Social imaginary; Means of mass communication


Programa de Pós-Graduação em Educação para a Ciência, Universidade Estadual Paulista (UNESP), Faculdade de Ciências, campus de Bauru. Av. Engenheiro Luiz Edmundo Carrijo Coube, 14-01, Campus Universitário - Vargem Limpa CEP 17033-360 Bauru - SP/ Brasil , Tel./Fax: (55 14) 3103 6177 - Bauru - SP - Brazil
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