The objective of this paper is to understand the influence of the technological development program called "Arenito Nova Fronteira" on the process of construction, destruction or maintenance of the identity of the small rural producers in the area of Umuarama-PR. Therefore, a study about identity was developed based on several perspectives, including the philosophical, sociological and psychological contexts, with the intention of extracting the presuppositions that guide those fields. Thus, the interview technique implemented in this work followed the thematic of life history, because identity touches aspects such as the subject's continuity in the social context. Based on this theoretical and methodological basis, five small rural producers from the area of Umuarama were interviewed with the objective of talking about their life's histories. The results show that, after the implementation of the program in the region, the small rural producers entered in a process of deconstruction of their identities, due to the fact that the program didn't assist them with their aspirations and needs.
identity; small rural producer; technological development; Arenito Nova Fronteira Program