This work is a case based on Jewelry Pole of Belém, whose main issue is to understand how the social network influences innovation processes in this area. The main objective is to analyze how interorganizational networks impacted/impact the potential for innovation, creating both limits and opportunities for the companies' development. The adopted method analyzed the historical jewelry industry's trajectory since the beginning of mineral extraction in the city of Itaituba until the present day. Primary and secondary data were used to allow a view of the dynamics of the network during transformation periods of the main actors involved in the process. During the jewelry industry's trajectory a change in the quality of social relations was identified, modifying the information flow, trust and associations of various links in the production chain. Both direct and indirect ties facilitated the access to remote networks entering new information concerning new products, processes and market aspects. Thus, it is understood how aspects related to the position, architecture and quality of ties in a wide social network influencing the innovation process and eventual jewelry industry trajectory.
interorganizational networks; innovation; embeddedness structural; Jewelry Pole of Belém