This article links the problem of traditional publishing with the new trends in the publishing sector and has the goal of establishing the social conditions for book production. The publisher is an intermediary between the author and his or her public. This dialectic relation between publisher and author is important to understand the book as a final product. The publisher has a critical role which is a determinant in the process of construction, circulation and attribution of new meanings. For this reason, we speak in terms of editorial writing, whose activity is being questioned by new reading strategies on the Web. The main problem is filtering on the Web. The editorial action remains essential for the legitimization and scientific validation of the discourses.
Power; Publisher; Editorial field; Editorial enunciation, Web