This paper presents a study on the urbanization process in São Paulo on one of its more contradictory districts: Morumbi. Currently, the Morumbi region has the second largest slum in Sao Paulo, Paraisópolis, the fifth in Brazil and fourth in Latin America. Given the complexity of region-neighborhood in socioeconomic, political, cultural and environmental terms, in this paper, data are analyzed according to two articulated movements. The first, more general, depicts the scene of its landscapes, the changes over the past 30 years, regarding both the verticalzation of housing for the upper and middle layers of the population, and the creation of points of luxury consumption and modern office towers. The second movement depicts the expansion and growth of its slums, analyzing existing sociability in residents' associations of Paraisóplolis and major social projects that are developed there.
civil associativism; metropolitan urban requalification; social projects in poor areas; Paraisópolis Slum and Morumbi; São Paulo
