A comparative study of strawberry cultivars (Fragaria hb.) and hybrids was carried out at the Jundiaí Experiment Station, in 1971. The cultivar "Dr. Morère", also called "Comum", formerly the most cultivated in the State of São Paulo, was included as a standard. April 16 was the planting date. The cultivars were statistically compared on the basis of total yield of fruits (harvested from May to November) and on early yield (corresponding to the May to July harvest). The cultivars were Campinas (IAC-2712), Monte Alegre (IAC-3113), Hybrid IAC-4703, Mantiqueira (IAC-3976) and Dr. Morère or Comum (I-699). Campinas (IAC-2712), Monte Alegre (IAC-3113) and Hybrid IAC-4703 showed significantly higher total yield than the others. Monte Alegre (IAC-3113) proved to be the earliest in yield followed by Campinas (IAC-2712). Dr. Morère and Mantiqueira were the latest in yield. Campinas and Monte Alegre were superior to the other cultivars also in characters as fruit size, taste, color and firmness.