PERIODISMO DE TUITS Y RETUITS DURANTE LA PANDEMIA: divulgación y compromiso de las noticias en Twitter

BARBOSA, BELEM; CARVALHO, CÁSSIA

BELEM BARBOSA

Universidade do Porto, Porto – Portugal. E-mail: marketing.belem@gmail.com

BELEM BARBOSA. in Business Sciences – Specialization in Marketing and Strategy from the University of Porto. Assistant Professor at the Faculty of Economics, University of Porto. Researcher at GOVCOPP (Research Unit on Governance, Competitiveness and Public Policies). Guest researcher at CEF.UP (Center for Economics and Finance, University of Porto). Her main research interests focus on digital marketing and consumer behavior. Collaboration in this article: theoretical background, methodology design, data analysis, results discussion, text writing, revision and approval of the final version of the article. E-mail: marketing.belem@gmail.com

http://orcid.org/0000-0002-4057-360X

CÁSSIA CARVALHO

Universidade do Porto, Porto – Portugal. mail: cassialiandra@yahoo.com.br

CÁSSIA CARVALHO. Degree in Social Communication – Journalism with a postgraduate degree in Marketing Strategies and an MBA in Organizational Communication from the University of Caxias do Sul (RS), Brazil. Master’s Degree in Marketing from the University of Aveiro, Aveiro, Portugal. Collaboration in this article: theoretical background, methodology design, data collection and analysis, results discussion, text writing, revision and approval of the final version of the article. E-mail: cassialiandra@yahoo.com.br

http://orcid.org/0000-0003-2377-3084

Desk Review Editor: Fábio Pereira

BELEM BARBOSA. in Business Sciences – Specialization in Marketing and Strategy from the University of Porto. Assistant Professor at the Faculty of Economics, University of Porto. Researcher at GOVCOPP (Research Unit on Governance, Competitiveness and Public Policies). Guest researcher at CEF.UP (Center for Economics and Finance, University of Porto). Her main research interests focus on digital marketing and consumer behavior. Collaboration in this article: theoretical background, methodology design, data analysis, results discussion, text writing, revision and approval of the final version of the article. E-mail: marketing.belem@gmail.com

CÁSSIA CARVALHO. Degree in Social Communication – Journalism with a postgraduate degree in Marketing Strategies and an MBA in Organizational Communication from the University of Caxias do Sul (RS), Brazil. Master’s Degree in Marketing from the University of Aveiro, Aveiro, Portugal. Collaboration in this article: theoretical background, methodology design, data collection and analysis, results discussion, text writing, revision and approval of the final version of the article. E-mail: cassialiandra@yahoo.com.br

Period	General posts	Coronavirus posts	Total
January 11th to 17th	310	2	312
February 11th to 17th	301	17	318
March 11th to 17th	116	232	348
April 11th to 17th	114	208	322
May 11th to 17th	139	182	321
June 11th to 17th	206	116	322

Editorial Sections	January	February	March	April	May	June	Total per section
City			8	15	8	7	38
Culture			20	14	23	13	70
Economy			24	33	26	20	103
Education		1	9	2	3	6	21
Sports			19	9	13	4	45
Gastronomy						1	1
Environment						2	2
World	2	6	40	31	27	17	123
Police			1	9	3	4	17
Politics			51	38	25	16	130
Health		8	52	55	51	22	188
Technology		2	8	3	3	3	19
Total per month	2	17	232	209	182	115	757

Period	Tweet	Editorial section	Number of retweets
January 11	Judge says ‘crap’ can be praise and absolves man who cursed city guard http://bit.ly/37UDgIZ -via @fausto_macedo	Politics	830
February 12	Guedes² 2 Paulo Roberto Nunes Guedes, Economy Minister of Brazil at the time of the analysis period. criticizes low dollar: ‘Housemaid goes to Disneyland. Hold on here.’ http://bit.ly/37qHck1	Economy	3.200
March 13	Ronaldinho³ 3 World-famous Brazilian football player. must play tournament in prison, not allowed to score goals; the championship trophy is a piglet.	Sports	7.300
April 16	Bolsonaro fires Mandetta from the Ministry of Health; oncologist Nelson Teich to take over⁴ 4 Jair Messias Bolsonaro, president of Brazil; Luiz Henrique Mandetta and Nelson Teich, both served as health ministers during the analysis period.	Politics	8.600
May 11	Military personnel illegally received emergency aid of R$ 600⁵ 5 600 reais was equivalent to 100 American dollars at the time of the analysis. (via @EstadaoEconomia)	Coronavirus	3.700
June 17	Moraes⁶ 6 Alexandre Moraes, Federal Supreme Court Minister at the time of the analysis period. investigation is something never seen in the history of this country	Politics	3.800

Period	Month
January	35.69
February	52.36
March	102.51
April	118.30
May	109.97
June	79.45

Editorial section	Average No. of retweets
Gastronomy	10
City	11
Technology	12
Education	16
Health	22
World	26
Environment	29
Police	50
Culture	52
Economy	61
Sports	85
Coronavirus	148
Politics	149

Covid-19 Editorial	Average No. of retweets
Environment	9
Technology	17
Sports	18
Gastronomy	28
Police	38
Education	39
City	54
Culture	78
Economy	81
World	97
Health	190
Politics	292

[1] Desk Review Editor: Fábio Pereira

Brasil

Brasil

PERIODISMO DE TUITS Y RETUITS DURANTE LA PANDEMIA: divulgación y compromiso de las noticias en Twitter

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