ABSTRACT
This article analyzes the challenges, obstacles, and theoretical and methodological advances that the ethnography of organizations can bring to journalism research based on two studies on legislative media in the Brazilian National Congress. It discusses how the triple identity of ethnographer-journalist-public servant complicates the analysis of these media outlets, creating an environment favorable to reflexivity. Based on the assumption that such media are a privileged space to observe the relationship between the political and journalistic fields, this study concludes that the ethnography advantages are related to the possibility of perceiving and understanding the hybrid identity of the observed subjects, and the researchers themselves. The political role of actors in this context is complex and emphasized in order to further the understanding of the social role of journalism.
Keywords
Journalism ethnography; Newsmaking; Legislative media; Public communication; Brazillian National Congress