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AUGMENTED REALITY IN THE PROGRAM ‘UNA HORA MENOS’ FROM RADIO TELEVISION CANARIA: the eruption of the volcano Cumbre Vieja of the Palma (Spain)

REALIDADE AUMENTADA NO PROGRAMA ‘UNA HORA MENOS’ NA RADIO TELEVISIÓN CANARIA: a erupção do vulcão Cumbre Vieja em La Palma (Espanha)

LA REALIDAD AUMENTADA EN EL PROGRAMA ‘UNA HORA MENOS’ DE LA RADIO TELEVISIÓN CANARIA: la erupción del volcán Cumbre Vieja de La Palma (españa)

ABSTRACT

The main Spanish television channels have incorporated augmented reality into their information content. Radio Televisión Canaria (RTVC), in programs such as ‘Una hora menos’, significantly includes this narrative element in the news coverage of the eruption of the Cumbre Vieja volcano in La Palma (Spain). This research focuses on its use during the period of activity of the volcano, and designs a pattern of analysis to classify the broadcasted pieces. In-depth interviews with RTVC professionals and technology experts add value to this study. The results show that static and enveloping AR elements predominated. In the former, the informative function stands out, and in the latter, their didactic nature. The anchor’s interaction was limited. Music was always present and sound effects were frequent. RTVC has won numerous awards for the best news coverage in 2021.

Key words
Immersive experience; New narratives; Radio Televisión Canaria; Augmented reality; ‘Una hora menos’ program; Cumbre Vieja volcano

Associação Brasileira de Pesquisadores em Jornalismo (SBPJor) Secretaria da SBPJor, Faculdade de Comunicação, Universidade de Brasília(UnB)., ICC Norte, Subsolo, Sala ASS 633 - cep: 70910-900, Brasília - DF / Brasil - Brasília - DF - Brazil
E-mail: sbpjor.dir.adm@gmail.com