The Concept of <i>Verbal-visual Quotation Marks</i> and their Classifications

Vianna, Rodolfo

doi:10.1590/2176-457344578

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ARTICLES • Bakhtiniana, Rev. Estud. Discurso 15 (1) • Jan-Mar 2020 • https://doi.org/10.1590/2176-457344578 copy

The Concept of Verbal-visual Quotation Marks and their Classifications

Authorship SCIMAGO INSTITUTIONS RANKINGS

ABSTRACT

This article aims to present the concept of verbal-visual quotation marks and their classifications. Once the phenomenon is taken in its verbal-visual dimension, it must be understood as an opacifying meta-utterative unfolding (in an analogy to autonymic modalizations in the verbal dimension), resulting from certain relations between verbal and visual elements that constitute the same utterance. The three classifications of the phenomenon are: verbal-visual quotation marks with a direct relationship between verbal and visual elements; verbal-visual quotation marks that opacify verbal elements on the visual plane, and verbal-visual quotation marks with opacifying verbal-visual allegory. This paper aims to contribute to the field of language studies by providing it with the concept of verbal-visual quotation marks and its classifications, and to offer a new theoretical-methodological instrument to research that focuses on the verbal-visual dimension of utterances and their ways of producing meaning effects.

KEYWORDS:
Verbal-visual quotation marks; Autonymic modalization; Verbal-visuality

First classification of verbal-visual quotation marks: direct relation between verbal and visual elements
VERBAL PLANE	VISUAL PLANE
X(verbal)	X(visual)
VERBAL-VISUAL PLANE
X(visual), but in the sense of X(verbal) or X(verbal), but in the sense of X(visual)

First classification of verbal-visual quotation marks: direct relation between verbal and visual elements
VERBAL PLANE	VISUAL PLANE
boca de urna ['ballot box mouth']	candidate's mouth
VERBAL-VISUAL PLANE
candidate's mouth, but in the sense ofboca de urna ['ballot box mouth'] or boca de urna ['ballot box mouth'], but in the sense of candidate's mouth

Second classification of verbal-visual quotation marks: opacification of verbal elements on the visual plane
VERBAL PLANE	VISUAL PLANE
X(verbal)	Y(verbal)
VERBAL-VISUAL PLANE
Y(verbal), but in the sense of X(verbal)

Second classification of verbal-visual quotation marks: opacification of verbal elements on the visual plane
VERBAL PLANE	VISUAL PLANE
Nuzman exempts Rio 2016 Committee from participating in the scandal	Sign: EMERGENCY EXIT
VERBAL-VISUAL PLANE
EMERGENCY EXIT, but in the sense of Nuzman exempts Rio 2016 Committee from participating in the scandal

Third classification of verbal-visual quotation marks: opacifying verbal-visual allegory
VERBAL PLANE	VISUAL PLANE
Discourse X(verbal)	Discourse Y(visual)
VERBAL-VISUAL PLANE
Discourse Y(visual), but in the sense of Discourse X(verbal)

Third classification of verbal-visual quotation marks: opacifying verbal-visual allegory
VERBAL PLANE	VISUAL PLANE
Eduardo Campos considered the winner of the 2012 elections	Overlap of Eduardo Campos's head and the sugarcane and cotton branches of the coat of arms of Pernambuco
VERBAL-VISUAL PLANE
Overlap of Eduardo Campos's head and the sugarcane and cotton branches, but in the sense of laurel wreath of thewinner of the 2012 elections and his dilemma

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