BACK TO PLATO’S CAVE: NOTES ON IMMERSIVE EXHIBITIONS

ABSTRACT

The article approaches the concept of immersive exhibition as an expanding aspect of contemporary digital art whose proposal is to offer intense experiences in multisensory environments that intend to fully involve the visitor. Both new works conceived in view of such technologies and paintings by canonical names in the art history can be featured by such exhibitions. Taking into account a history of sensory intensification experiences associated with exhibition spaces, the article proposes that immersive exhibitions be understood in contrast to the concept of the white cube, which allows them to be placed before issues pertinent to the contemporary artistic environment as a whole, from corporate sponsorship to public success mediated by social networks.

Immersive Exhibitions; Atelier des Lumières; White Cube; Sponsorship; Social networks