ABSTRACT
This paper presents new perspectives around the Brazilian cultural heritage, especially in its passage between the 1970s and 1980s. In this case, photography assumes a decisive role in the organization of new meanings, contributing to other discourses to be organized institutionally. In this case, two aspects are taken into consideration: Firstly, addressing changes in the scope of design, acknowledging that the work of Aloísio Magalhães was essential for a new agenda to arrive from the Instituto do Patrimônio Histórico e Artístico Nacional. Centering reflections on the activities of the Centro Nacional de Referência Cultural, a second important issue concerns the acknowledgement of the implemented policy, with the evident role of photography in the formulation of new agendas and speeches. In the end, this article shows a moment of change related to domains that do not directly concern the cultural heritage in this period.
KEYWORDS:
Cultural heritage; Iphan; Design; Photography; Economy.