ABSTRACT
The 1980s rendered the term heritage becoming widespread in the complex scenarios lived in-between the civil-military dictatorship and the redemocratization of Brazil. According to studies on the history of Brazilian cultural heritage, the 1980s milestone is equally meaningful to understand the thought discussed at the time that would lead to new domains of culture. In the state of Ceará, the experience of the State Cultural Reference Center (Centro de Referência Cultural do Estado - CERES) puts into perspective the mapping and audiovisual record of the memory of traditional popular culture, symptoms of the role that folklore and handcraft come to occupy as vectors of a Brazilian Northeast culture and an identity for Ceará. Included in the process of reconfiguring the field of cultural heritage, the “dynamization of culture” will then be worked together with the yearning of local development, represented by the emergence of tourism policy. In this paper, we analyze the tracks that mark this field, noting how triad culture, heritage and tourism started functioning as a marker of regional distinctiveness, aiming to guarantee the position of Ceará in the representations of the heritage of the Brazilian Northeast by means of popular production.
KEYWORDS:
Culture; Heritage; Tourism; Popular; Ceará; Brazilian Northeast