ABSTRACT
Under the theoretical framework of discourse analysis, this paper aims at analyzing the constitution of the subject in the advertising discourse of English language courses in Brazil. In this sense, the analyses focus on how the subject represents learner and English language learning in these enunciative spaces. For this, we will bring to discussion, a priori, some historical aspects that permeate the teaching of English language in our country. We then address the methodological basis which constitutes the research, and then we will propose our analysis. We highlight, in the analysis, that the utterances, on an ongoing basis, demonstrate the paramount importance of oral skills. This is presented in the constant linguistic mobilization of the lexeme speak in its various inflections. Furthermore, the supremacy of the native speaker in relation to the Brazilian is identified and, finally, the requirement that lies on the Brazilian learner of the English language concerning the need for their “perfect” pronunciation.
Learner; Learning; Discourse; English language; Advertising